BACKGROUND
Best compared to the classic Choose Your Own Adventure novels of the 1980s and 90s, Verse is one of the first immersive digital publications and storytelling tools. Our challenge was to leverage the platform's set of interactive tools to create unique storytelling opportunities and stretch their functionality.
BRIEF
The Verse platform is designed in such a way that at any given point along the primary storyline, a viewer may be presented with the choice to explore additional content or to continue to watch the main narrative. Our challenge was to avoid mapping these choices as exit points, but rather as opportunities to capture the viewer's attention and to influence their choice to explore deeper.
Similarly, with the advent of non-linear, interactive storytelling, there is always the risk of creating content that is additive in nature, which distracts from the story and detracts from the viewer's experience. One of the greatest challenges was to craft feature content that provided real value to the viewer that explores peripheral themes, but does not dilute the primary story. We wanted the viewer's experience to be multi-dimensional and comprehensive.
RESULT
Second Look is a five-part, branded series featuring a 7 to 13-minute character-driven story, supported by immersive content. Although each story is a unique experience, the series is visually consistent in branding, cinematography, and storytelling.
The blueprint for each project was to provide additional storytelling opportunities unrealized in the main film that reflected back to the primary storyline. Our goal was to push the viewer to bore deeper into the sublayers of the content, thereby extending their breadth and depth of understanding of the story, themes, and subject matter.
Feature content was carefully crafted around each short film in the form of extended interviews, portraiture, interactives, animations, and infographics. Examples of this supportive content is the animated timeline that details the evolution of mixed martial arts in New York State; the diptych video portraits of essential items in each Prepper's bug out bag; and the collection of ten baseball cards, navigated by an interactive scorecard.